ArupBytes

One of the largest computer hardware and software players from Brazil, Positivo Informatica S.A. is taking the merger and acquisition route to relieve itself of the hard-times, it is currently passing through. Due to the ongoing global financial crisis and the weakening of the Brazilian currency, Positivo saw a drastic drop in its market share. In the Brazilian laptop market, Positivo’s share dropped to 27 percent at the end of June 2008 as compared to 57 percent during the same period in the previous year. Positivo has been feeling the heat for quite some time now, due to rising production costs, as a good portion of the raw material is sourced through imports.

Positivo is a big name in the Brazilian IT market and also exports to countries in the west. It has a wide range of offerings in the computer hardware segment that include peripherals, and accessories and softwares. The new suitor may have a huge advantage in terms of leveraging Positivo’s ultra modern production facilities, professional manpower, vast sales and service network and a well established brand image.

The South Brazil based company is known for its innovative product design. The Positivo Mobo Kids Laptop shown herein, is a testimony of the high design sense that this company seems to have. And, it is also known for the quality systems that it adheres to for making world class products backed by an efficient customer support.

Lenovo and Dell are reported to be in talks for acquiring the troubled technology major. It seems post financial turmoil era, global business will see emerging new equations, with the markets getting highly polarised and being shared by a handful of very strong players. Not only in the hardware segment but may be in several other segments too, within the IT products and services space.